Print Run

UK Guide

40,000

US Guide

30,000

Canada Guide

20,000

Singapore Guide

20,000

Switzerland Guide
20,000

Australia & New Zealand Guide

20,000

 

 

Distribution

Beijing & Shanghai

25%

East China

25%

South China

20%

North China

20%

Central & West China

10%

 

 

Click here to link to Hurun Report

The Schools Guide Series

The Schools Guide Series is the definitive Chinese language guide for the affluent Chinese parents looking to send their children overseas for study. It explains the issues Chinese parents care about when sending their children overseas, including which are the best schools, how many Chinese students are already there and a wealth of other useful information.

Children's education, lifestyle improvements and health are the top concerns of Chinese millionaires, 4 out of 5 millionaires in China are considering sending their child overseas to study.

The UK Guide is now already in its third year and the US in its second. The range is now extending to include Canada, Switzerland, Singapore and Australia and New Zealand.

The Schools Guide Readers

The average age of the reader is 35-50 years, with children aged from 5-20 years. There is a 60/40 male to female readership ratio. Each Guide is distributed to the core Huran Report China Rich List database and is sold at airports in China.

Editorial Content

The Schools Guide series explains the respective education systems, issues parents need to take into consideration when making the transition from the Chinese system, and lists the top preparatory, secondary and undergraduate schools.

  • June: The Best of British Education
  • September: The Best of Swiss Education
  • October: The Best of Canadian Education
  • November: The Best of Amercan Education
  • November: The Best of Singaporean Education
  • December: The Best of Australian & New Zealand Education

 

Advertising Rates (in RMB) for the UK Edition
Position / Size
One time rate
Trim Size
Bleed

Full Page

62,370

285 x 210 mm

291 x 216 mm

1/2 Page Horizontal

34,304

142.5 x 210 mm

148.5 x 216 mm

1/2 Page Vertical

34,304

285 x 105 mm

291 x 111 mm

Double Page Spread

107,762

285 x 420 mm

291 x 426 mm

First Double Page Spread

182,973

285 x 420 mm

291 x 426 mm

Second Double Page Spread

161,745

285 x 420 mm

291 x 426 mm

Outside Back Cover

175,131

285 x 210 mm

291 x 216 mm

One Third Page
22,453
285 x 210 mm
291 x 216 mm

One Quarter Page

17,464

285 x 420 mm

291 x 426 mm

Rates for the US, Canada, Singapore, Australia & New Zealand and Swiss editions are available on request

For more information contact David Hammond - email: david.hammond@majormedia.co.uk
Major Media , 1 Wythes Close, Bromley, Kent BR1 2BA, United Kingdom

Telephone: +44 208 467 8884  

 

 

 

 

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