Circulation

Five Star Hotels

18,309

In-flight/ Lounges

9,004

Newsstands

5,932

Controlled

5,349

Subscription

1,815

Trade Contacts

1,041

Total

41,450

Distribution

Singapore

15,777

Indonesia

10,771

Hong Kong

7,309

Thailand

3,007

Malaysia

1,906

Other

1,812

Philippines

868

Total

41,450

 

 

Lifestyle Travel Magazine
about Asia

Now in its tenth year DestinAsian is a quality travel & lifestyle magazine about Asia that reaches the region's young and sophisticated travellers and has a loyal readership of 124,000 people. Providing holiday destinations in a fresh new light. With feature articles that connect travel & lifestyle like no other consumer magazine in the region. DestinAsian has won mulitiple awards for editorial and design excellence.

 

Readers

  • The average age is 38 years
  • 47% are top level management level
  • Male 56% Female 44%
  • 80% have a University degree or above
  • Average income of US$110,600
  • 36% of readers have two or more homes.
  • 22% or readers are expatriates
  • 78% of readers think DestinAsian provides ideas for travel destinations
  • DestinAsian has a readership of 125,688
  • 69% of Readers retain the publication or pass to friends
  • 81% stay at 4 or 5 star hotels when travelling on business
  • 54% of readers spend between 4 to 7 days on each business trip
    (Source Compelite, Hong Kong Feb/March 2011 - based on a total of 1,560 responses)
Advertising Rates (in US Dollars)
Position / Size
One time rate
Type Area
Trim Size
Bleed

Full Page

$8,000

250 x 185 mm

275 x 210 mm

285 x 220 mm

1/2 Page Horizontal

$5,000

112 x 185 mm

137 x 210 mm

147 x 220 mm

1/2 Page Vertical

$5,000

265 x 85 mm

275 x 95 mm

285 x 105 mm

1/3 Page Vertical

$4,000

265 x 55 mm

275 x 65 mm

285 x 75 mm

Outside Back Cover

$11,000

250 x 185 mm

275 x 210 mm

285 x 220 mm

Inside Front Cover Spread

$16,250

250 x 185 mm

275 x 210 mm

285 x 220 mm

Double Page Spread

$13,000

250 x 395 mm

275 x 420 mm

285 x 430 mm

Inside Back Cover

$8,750

250 x 185 mm

275 x 210 mm

285 x 220 mm

1/2 Double Page Spread

$9,000

112 mm x 395 mm

137 x 420 mm

147 x 430 mm

Discounts:  3 times 5% - 6 times 10%

For more information contact David Hammond - email: david.hammond@majormedia.co.uk
Major Media , 1 Wythes Close, Bromley, Kent BR1 2BA, United Kingdom

Telephone: +44 208 467 8884  

 

 

 

 

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